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Abstract

The present research purposes are to explore the relationships of social class and alcohol consumption, and the relationships of alcohol consumption and household conflicts in Ouagadougou. A quantitative research design is used to collect data from both primary and secondary sources for analysis using sphinx IQ software. Some self-administered questionnaires were used for data collection. The quantitative results demonstrate that social class is a moderator of alcohol consumption and conflicts. The recommendation is that very poor, poor and middle-class consumers should strongly moderate their alcohol consumption, because they are those who are more affected by the negative effects of alcohol intake.Keywords: Social Class, Alcohol Consumption, Household Conflicts, Ouagadougou.