DefinePK

Abstract

There are several different artifacts for designing a website and they play a very prominent role in the aesthetics and inducement of any website. So, the website must look attractive and appealing to the eyes of its users. This research work is basically about revealing the aspects that directly or indirectly affect the user’s cognitive beliefs, emotions, and feelings while using the website, whether the website’s attributes lead to positive emotions such as satisfaction, ease/convenience to use, and appealing or the negative emotions such as frustration, irritation, satisfaction, or annoyance. The actual focus is on web-based learning applications to make them less frustrating and more appealing, especially for the students as well as teachers. For that, two learning websites are taken “Coursera and Edx” and analyzed, the analysis is based on a survey after letting the participants use these websites to get their cognition towards these websites, and after that user’s perception/preference was conducted by finding the relationship between the attributes of both of the websites. Some artifacts that mainly tried to hit are aesthetic aspects (color, typography) and information architecture (content quality, navigation, interactivity).