DefinePK

Abstract

Obesity is a major global health problem, directly affecting both illness and death rates. Sedentary lifestyles have led to high obesity rates, especially in developing countries like Pakistan. This study explores how gamified mobile apps can encourage physical activity to help fight obesity. The STRAVA app was used in a gamified intervention to track physical activity, motivation, and weight loss among participants. A quasi-experimental study design was used to assess the effectiveness of gamification in promoting behavioral change. The results show that gamification can significantly boost motivation, participation, and long-term commitment to physical activity, leading to weight loss and better health. The study highlights the potential of gamified mobile apps as affordable and scalable solutions for reducing obesity.