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Abstract

The rise of Instagram Reels, a feature allowing users to create and view short, engaging videos, has significantly influenced digital behavior. This study explores the relationship between Instagram Reels and procrastination, focusing on how the platform's design and content consumption patterns contribute to delayed task completion. Research indicates that the immersive nature of Reels, combined with algorithm-driven personalized content, fosters escapism and excessive use, which are strongly correlated with procrastination (Sharma, 2023). Additionally, the dopamine-driven reward system of social media platforms exacerbates habitual procrastination tendencies (Alblwi et al., 2021). Findings suggest that while Instagram Reels can serve as a creative outlet, their overuse may hinder productivity and time management. This paper underscores the need for awareness and self-regulation strategies to mitigate the adverse effects of social media on daily responsibilities.