DefinePK

Abstract

The integration and impact of the emerging technologies which comprises of MOOCs, freelancing platforms, Digital marketing, Graphic designing and video editing courses on the academic performance, creativity and career readiness of the students of higher education institutions of Punjab is investigated in the study. Amidst an increasing use of technology in the classroom, the purpose of this study is to explore the potential of these tools in promoting student learning and professional practice. The study is based on a quantitative research design and survey data were obtained, using structured questionnaires, from 150 students. The research found that such tools as WhatsApp and Facebook increased academic engagement through communication but also caused serious distractions and impaired students' academic performance. MOOCs, especially in freelancing and digital marketing, enhanced skills, but yielded limited effects on scores. Creative graphic design and video editing courses were strongly linked to increased creative output and positively impacted students’ school projects. This study has implications for educators, policy makers, and institutional leaders trying to maximize technology use within higher education.