DefinePK

Abstract

This study delves into the intricacies of voting behaviour in Swat, examining the interplay between individual-level factors, socio-cultural influences, like education, gender, ethnicity nationalism, religion, leadership and political affiliation. Drawing on a comprehensive analysis of questionnaires, our research reveals that, education, and age significantly shape voting decisions, with higher qualified individuals leaning towards nationalistic politics and mainstream political parties instead of tending towards ethnic and religious while some feel that the religion should have a limited role in politics. Furthermore, social identity, ethnicity, and religion, influencing voters' choices and party affiliations to a limited extent. The study also underscores the role of media influence and social networks in shaping voting behaviour, highlighting the need for nuanced understanding of these dynamics. Our findings contribute to the ongoing discourse on voting behaviour, providing valuable insights for policymakers, political strategists, and scholars seeking to comprehend the complexities of electoral decision-making in Swat.