DefinePK

Abstract

This study explores the role of Ajrak, a traditional block-printed textile, in preserving and sustaining indigenous Sindhi craft traditions. Researcher Employed qualitative research method with phenomenological research design, data were collected through semi-structured interviews and field observations in various districts of Sindh. A purposive sample of 18 respondents including artisans, cultural activists, and community elders was selected based on their direct involvement with Ajrak production and use. Thematic analysis was employed to interpret the data, revealing four major themes that highlight Ajrak’s role as a symbol of identity, a source of economic livelihood, a vehicle for intergenerational knowledge transfer, and a cultural artifact facing modern challenges. Despite threats from commercialization and declining youth interest, the findings indicate a growing awareness and revivalist spirit aimed at preserving Ajrak’s authenticity. This study emphasizes the need for integrated cultural, educational, and policy initiatives to ensure the long-term sustainability of this iconic Sindhi tradition. Ajrak is more than fabric it is heritage in motion.
Keywords: Cultural Heritage, Handloom Industry, Textile Preservation, Sustainable Craftsmanship and Block Printing