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Abstract

This paper aims to understand literary criticism's contribution to communication during the new media communication. The literary work is viewed and disseminated, as well as the discussions on various social media. Literature and media communications are advancing with the integration of technology and the internet in society. Criticism is a one-way process of reading and interpreting texts and has developed into a cultural practice that continually influences and defines how literature is produced, consumed, and disseminated in the contemporary world. Due to social networking services, blogs, forums, and other information-sharing platforms, literary criticism can be written by anyone, and more people can be involved in the critical discussion of any piece of literature. Social media platforms have also created a chance for social synchronous debates, interpretations, and sharing of articles and other content reproducing literary concepts reflecting on society and its culture. In addition, digital literary criticism has destabilized the distinction between the high and low, where critics consume and analyze not only books and poems but also, in addition to traditional texts, films, television shows, and video games. The study of literature and literary criticism in as much as it has made criticism more diverse and more topical as in modern culture. The digital age poses many problems for literary criticism, including the issue of shallow approach, the problem of fake news, and the commodification of literary criticism. Finally, as literary criticism is becoming more integrated into the digital world, its function in constructing communication will depend on the tension between the popularization of the scholarly approach and, on the other hand, the possibility of keeping the depth of critical analysis. This study posits that digital literary criticism is instrumental in fashioning literary discourses. The dissemination of ideas that form part of cross-cultural cognition, and the functions of literature in the 21st century. This research tries to shed light on the effects of digital literary criticism on the current and future modes of communication and literary studies by using the practices and mediating technologies as its object of study.