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Abstract

Aim of the Study: Emojis in now a day a common way to emphasize feelings without using words in today’s digital communication. The study analyzed how relationships between online users are influenced by emojis and how emojis are used instead of commonly used words. The research aimed to explore whether emoji usage is connected to better emotional self-expression, and how users use emojis to covey and share their emotions in digital talks.
Methodology: A quantitative methodology was selected for the research. Participants aged 16- 35 and above from Rawalpindi and Islamabad. An online structured questionnaire built on a Likert scale was distributed among 326 participants. The statistical methods including linear regression, one-way ANOVA, chi-square tests, and one-sample t-tests were performed using SPSS.
Finding: The results revealed that using emojis strongly helped users communicate their emotions. Emoji combination, mood regulation, and emotional satisfaction were strongly influenced by emoji use. Age and gender had some association with emojis dependency and emotional patterns. The findings confirmed that people use emojis not only for artistic purposes but to fulfill emotional needs.
Conclusion: Emojis can express emotions well and sometimes work as alternatives to simple text in online messages. It fulfills needs of users, validating the ongoing relevance of Uses and Gratification theory in the modern media environment.