DefinePK

Abstract

Aim of the Study: In an environment that is exponentially becoming more digitally connected, matchmaking applications have reset the way in which people approach romantic relationships. This research paper explores how these matchmaking applications have provided convenience to their users as well as the possible issues accompanying these possibilities.
Methodology: Using data obtained through interviewing 20 respondents aged 18-35, the study shows the empowerment possibilities and the psychological and social ambiguities of using matchmaking applications.
Findings: The results found that digital literacy, design principles, which are ethically designed, and cultural sensitivity play a significant role in maximizing the benefits and minimizing the risks to facilitate the development of the new digital matchmaking process. It is also evident that the matchmaking applications in Pakistan are transforming the relationship development process since priorities have shifted; people have autonomy, and reduced reliance on the traditional gatekeepers.
Conclusion: These sites provide access to a wide range of possibilities patterns unlike ever before; they also facilitate convenience, extreme individualization, a sense of inclusiveness, and numerous problems and scandals, including a sense of threat to privacy, superficial attachment, emotional exhaustion, and going against traditional norms of matchmaking.