DefinePK

Abstract

This research article explores the concept and historical foundation of advertising in Islam, with particular emphasis on its presence and application during the era of the Prophet Muhammad (peace be upon him). While advertising is commonly perceived as a modern commercial phenomenon, this study highlights that various forms of announcements, proclamations, and public information strategies were employed in the early Islamic period for social, religious, and economic purposes. Drawing on classical Islamic sources, especially the Prophetic traditions and Seerah literature, the paper investigates how announcements were used to disseminate messages, promote trade, declare public warnings, and organize communal activities. The paper concludes by suggesting guidelines for developing ethical advertising standards in the light of Prophetic teachings.