DefinePK

Abstract

This paper uses qualitative methods to explore how digital media both fosters intimacy and provokes conflict among couples. Theoretical frameworks i.e.The Hyper-personal Model”, “Expectancy Violation Theory” (EVT), and “Affection Exchange Theory (AET). This paper is an attempt to explore various practices i.e. sentimental messaging, digital relationship rituals, and phubbing eventually shape the dynamics of the relationships. Data was collected employing interviews with 10 married couples (total participants = 20) from major urban cities of Pakistan (Karachi, Lahore, and Islamabad). Four central themes were developed using the Phenomenological approach. Themes of dual nature, entertaining and distracting, phubbing as a violation of emotional expectations, affection drawn by deliberate digital engagement as a means of emotional reinforcement, and finally cultural and religious arguments dictating the digital maturity. Findings reveal digital behaviours like phubbing erode emotional connection and spark jealousy, while shared online rituals may enhance relational maintenance. This study offers insights into digital intimacy, recommending culturally sensitive strategies for mindful phone use and empathetic communication to nurture marital intimacy in the digital age.