DefinePK

Abstract

This study aimed to map and characterize the value chain of commercial broilers, associated marketing structure, different actors, and their functions along the value chain. The questionnaire was prepared for different stakeholders from the chosen districts in South Punjab, Pakistan. The findings revealed that controlled farmers' total cost of production was Rs.466110.7 per one-thousand birds and sold the broiler birds for an average of Rs.560114.3 and gained 16.78% profit, while in the case of Traditional farmers, the total cost of production was Rs.494898.5 per one-thousand birds while average sale price was Rs.537148.5 and they gained 7.86% profit. The total marketing margin of the wholesaler was Rs.808/mond out of this marketing cost was Rs.202/mond; therefore, the net margin was Rs.606/mond. The profit as a percentage of the sale price was 6.20%. On average, the retailer's marketing margin in broiler birds was Rs.675/mond, and the marketing cost was Rs.231/mond. The net profit margin was Rs.443/mond. It was further estimated that the retailer’s profit as a percentage of the sale price was 4.35%. Government should promote and educate farmers and other stakeholders in the field of value chain for better understanding and production.