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Framing Conflict through Language: A Text World Theory Analysis of DG ISPR’s 2025 War Statements


Article Information

Title: Framing Conflict through Language: A Text World Theory Analysis of DG ISPR’s 2025 War Statements

Authors: Aziz Ullah Khan, Muhammad Hassan Shah

Journal: International Research Journal of Arts, Humanities and Social Sciences (IRJAHSS)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: Jlali Research Institute of Social Science (SMC Private) Limited

Country: Pakistan

Year: 2025

Volume: 2

Issue: 3

Language: en

Keywords: Text World TheoryDG ISPRmilitary discoursenational identitydiscourse analysisPakistan-India conflictcognitive linguisticsmetaphorssub-worldspolitical communicationideological languageresistance rhetoricmedia narratives

Categories

Abstract

This study applies Text World Theory (Werth, 1999; Gavins, 2007) to analyze selected public statements made by DG ISPR, Lt. Gen. Ahmed Sharif Chaudhry, during the 2025 Pak-India conflict. The research aims to explore how language is used to construct mental representations known as discourse worlds, text worlds, and sub-worlds, in the minds of listeners. Using a qualitative research design, data were collected through the documentation method by transcribing video statements shared on Facebook. Statements were purposively selected based on their relevance to the cognitive-linguistic framework. The analysis reveals how the DG ISPR’s discourse uses metaphor, sarcasm, repetition, and emotive language to construct narratives of resistance, power, and national identity. This study offers a cognitive perspective on military discourse and highlights the role of language in shaping ideology, public perception, and strategic communication during political conflict.


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