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Abstract

The present paper discusses the emergence of logical fallacies in the context of critical discourse analysis (Van Dijk, 2003) for national as well as international companies’/firms' slogans. Logical fallacies are prevalent mistakes in logic that may result in erroneous conclusions or fallacious arguments. The research investigates a list of well-known firms from diverse industries and finds the emergence of logical fallacies in their slogans. The article also discusses the possible effect of such fallacies (Bennett, 2012) on consumers' decision-making and behavior. Through the presentation and detection of such fallacies, this research hopes to enhance consumer knowledge and critical thinking skills in analyzing advertising slogans. In essence, the article emphasizes the significance of ethical and moral communication in advertising and encourages business companies to take heed of effective messaging instead of manipulative mechanisms.