DefinePK

Abstract

Most of the national airlines like Pakistan international airline (PIA), is in multi-dimensional crises for a long period of time. This study establishes a complete strategic approach to transform PIA unoccupied property into revenue-producing assets. This investigation target’s significant purpose which will provide PIA's severe financial crisis with a workable solution through monetization and digital transformation. PIA has an enormous financial debt worth Rs 825 billion that compounds due to its extensive Rs 350 billion real estate holdings. Booking offices together with administrative facilities function below their maximum potential while creating substantial operational expenses that occupy 15-20% of yearly financing. This unsustainable model necessitates a re-evaluation of PIA's asset management strategies. The research methodology is perused by previous researches for longitudinal evaluation, past financial trends within digital optimization techniques. Although the study examines three strategic approaches to optimize assets and decrease expenses by analyzing commercial areas conversion alongside sale-leaseback strategies together with customer service operations digitalization. The projection of financial performance uses statistical evaluation in combination with simulated monetary models to assess the potential earning potential alongside cost-saving opportunities. Approximately 8-12% of a property's value can be obtained each year through strategic commercial space transformation according to findings. At the same time sale-leaseback methods demonstrate the potential to generate approximately Rs 140 billion in capital. Booking operations digitized to an 80% rate will decrease operational costs by 60%. Based on the proposed framework the potential debt reduction will amount to Rs 250-300 billion throughout five years while simultaneously generating 15,000 new job opportunities. The presented research provides meaningful contributions to aviation asset management research especially for developing economies. The framework establishes a replicable solution for national carriers dealing with identical issues which positions PIA to sustain its financial stability as well as improve market position effectively.