DefinePK

Abstract

This study explores the role of access to information in fostering environmental awareness among students. Environmental awareness is crucial for promoting sustainable practices and mitigating the adverse effects of human development. The study employs a cross-sectional research design and surveys students from two higher education institutions in Charsadda, Pakistan. Using multistage random sampling technique, 374 respondents were selected to assess the correlation between access to environmental information and awareness levels. Findings indicate a significant positive relationship between access to information and environmental awareness, with social media playing a critical role in information dissemination. The results also highlight gender and age-related variations in how individuals perceive and utilize environmental information. While universities provide essential platforms for environmental education, disparities in access to information still persist. The study underlines the need of developing communication networks and maximizing digital media to enhance public engagement in environmental issues. Strengthening access to environmental information can empower students to adopt sustainable behaviors and advocate for policy reforms, ultimately contributing to a more informed and environmentally responsible society.