DefinePK

Abstract

The 2024 elections in Pakistan changed its laws, and social media played a major role in how those laws were changed. In this article, we examine how the internet plays a big role in elections, with online platforms, such as social media and websites where people share content, influencing them in various ways. It illustrates how these platforms influence political discussions, aid citizens in voting and distribute information. In this article, we examine how political parties use social media to reach out to voters, what modern campaigning does to how people decide to vote, and the challenges posed by false information wrought by regulation. Social media can be a benefit in the sense that people can be a part of, the study adds.