DefinePK

Abstract

This study investigates the change in depiction of values in Pakistani television dramas. It shows the transition from the established Islamic and cultural themes to modern sensationalization and liberal ideologies. This research compares and contrasts the narratives of family, marital relationships, the concept of the veil, sisterhood and feminism through a multi modal discourse analysis of traditional and modern dramas. There is an evident shift in the values which influence the societal perceptions and shows cultural change on a broader level. In this research, dialogues and images have been analyzed which helps to understand these shifts and their impact on Pakistani society. The findings of the research paper questions the representation of modern women, family and marital relationships and moral values of the contemporary dramas. This highlights a tension between traditional and moral values. This study contributes to the understanding of the role of media in shaping societal norms and values. It examines the complex interplay between culture, religion, and television content. The research shows a visible shift in values which has influenced the perception of society and reflects a change in culture on a broader level