DefinePK

Abstract

A research examines how digital banking perception components shaped by ease of use and usefulness and credibility dynamics shape corporate customer satisfaction alongside loyalty before leading to bank financial growth. The study fills existing gaps about how digital service quality affects financial performance results in corporate clients by studying digital platform importance in corporate banking. The research implemented a quantitative methodology to obtain data by distributing a structured survey to Pakistan-based corporate banking clients. A cross-sectional survey design was chosen for the study while the analysis employed SmartPLS 4 to check measurement and structural models and perform analyses for mediation and moderation effects. The study shows that customers perceive ease of use, usefulness and credibility as important factors that yield satisfaction which leads to increased loyalty along with positive bank earnings. The adoption of digital accounting methods by businesses creates robust positive effects on their financial profit performances This research provides useful recommendations for banks which want to improve their digital service plans alongside discussing possible areas for upcoming research regarding AI and ESG technologies.




Corporate Banking, Digital Banking Services, Customer Satisfaction, Customer Loyalty, Bank Profitability, Perceived Ease of Use, Perceived Usefulness, Perceived Credibility, Digital Accounting, SmartPLS.