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Exploring AI Adoption and Perceptions in Pakistan: An Empirical Study of User Familiarity, Satisfaction, and Future Prospects


Article Information

Title: Exploring AI Adoption and Perceptions in Pakistan: An Empirical Study of User Familiarity, Satisfaction, and Future Prospects

Authors: Uzma Taslim , Hasan Raza, Khurram Iftikhar, Muhammad Farrukh Aslam

Journal: Advance Journal of Econometrics and Finance (AJEAF)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: SCHOLAR CRAFT EDUCATION & RESEARCH HUB

Country: Pakistan

Year: 2025

Volume: 3

Issue: 2

Language: en

DOI: 10.63075/gkatmh29

Categories

Abstract





The research has conducted an analysis of the degree to which artificial intelligence (AI) is being utilized in Pakistan. The study investigated the factors that contribute to higher acceptance of AI, including user happiness, familiarity with AI, and usage levels. An analysis that was data-driven and utilized both qualitative and quantitative research methods was carried out in order to evaluate the impact of a number of different factors on the adoption of artificial intelligence in Pakistan. The data was collected through surveys from a variety of different segments. In the context of Pakistan, the study explores the extent to which AI has been adopted, the amount of user familiarity, and the satisfaction levels. For the purpose of improving the existing body of research on artificial intelligence in economies that are not yet matured, this preliminary study on AI in Pakistan is necessary. The information that was supplied was vital, and it will help all of the stakeholders in Pakistan make educated decisions. It will also enable policymakers to refocus their plans in order to leverage the integration of AI.




Artificial Intelligence (AI), AI Technology Adoption, Customer Satisfaction, AI Familiarity, AI Perception




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