DefinePK

Abstract

This research looks into whether focusing on financial resilience—liquidity management, cost management and risk planning—helps organizations handle the problems that come with economic downturns. For this reason, the research combines the statistics from 300 surveys and the insights from 15 interviews with executives in various sectors: manufacturing, technology, retail, services and healthcare. Research results show that liquidity management was most closely related to having steady revenue (r = 0.56, p < 0.01), after which came risk planning (r = 0.54) and cost management (r = 0.49). Multiple regression analysis showed that these strategies were strong predictors of financial resilience and liquidity management (β = 0.38, p = 0.001) had the biggest impact. Sector comparisons revealed healthcare and technology sectors implement strategic liquidity and risk frameworks more than others. Four themes were observed from qualitative data: staying liquid, focusing on the cost of operations, managing risks systematically and making new strategic plans after the crisis. The study shows that financial planning and long-term strategy are essential for an organization to be resilient. It gives advice to businesses on how to make cash flow forecasting a habit, promote awareness of costs and involve risk governance in key strategic decisions. The framework pays attention to purpose-built strategies and using modern digital tools for immediate financial analysis. The research supports existing literature on company resilience and supplies steps that experts and officials can apply to manage financial uncertainty.




Cost Management, Corporate Strategy, Economic Downturn, Financial Resilience, Liquidity Management, Risk Planning