DefinePK

Abstract

Airline industry is not only the major source for transportation but is also supporting global economy by generating huge revenue. Pakistan airline industry has been facing tumultuous situations since decades due to its defective strategies and other factors. Other countries round the globe are running their airline industry efficiently and successfully with their effective strategic management. It is important to deeply analyze the policy and measures adopted by the advanced word to run this industry so that Pakistan may also be guide to take necessary steps towards improvement of its own airline industry. This research work is designed to conduct case study of British Airways, applying different analysis techniques and models to find out various factors which this industry considers in particular, the organizational behaviour, its internal and external challenges and the ways of dealing with those along with its future strategies and the previous measures taken by it for its growth. Information and important data have been collected from reliable sources and databases. The research is a novel and original work of the author and was done as part of her study project.




British Airways, flight operations, merger, competitive advantage, Business level strategies, cost leadership, business life cycle, supply chain, directional strategy, Ansoff Matrix SWOT analysis