DefinePK

Abstract

This study explores how promotion-linked professional development training fosters creative approaches to conflict management skills among secondary school educational managers in Punjab, Pakistan. Using a qualitative case study approach, data were collected through semi-structured interviews with 12 school leaders who completed training under the Quaid-e-Azam Academy for Educational Development (QAED). Thematic analysis revealed four major findings: improved awareness of conflict sources, increased use of strategic conflict resolution styles, enhanced confidence in managing disputes, and persistent barriers to the real-world application of these strategies. These results confirm that promotion-linked training programs have a positive impact on school leaders' ability to understand and manage conflict through approaches such as avoidance, compromise, and collaboration. However, systemic constraints such as bureaucratic limitations and cultural resistance restrict the full implementation of learned strategies. The study contributes to understanding how professional development can foster creative leadership capabilities, which are crucial for managing communication challenges in educational communities. This has implications for the development of creative societies through innovative educational leadership.