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Media Talk Shows in Pakistan and its Impact on Audience Behavior


Article Information

Title: Media Talk Shows in Pakistan and its Impact on Audience Behavior

Authors: Ahsan Ahmad Khan, Prof. Dr. Yasmeen Sultana , Muhammad Zain Farooqui

Journal: Academic Journal of Social Sciences

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30
Y 2022-07-01 2023-06-30
Y 2020-07-01 2021-06-30

Publisher: Lahore Garrison University, Lahore

Country: Pakistan

Year: 2025

Volume: 9

Issue: 1

Language: en

DOI: 10.54692/ajss.2025.912356

Keywords: Pakistan; media; talk shows; violence; news anchors; controversy; debate,

Categories

Abstract

What is the effect of media talk show violence on the audience, whether they are interested in these talk shows or not? People in Pakistan have electronic media access but after digital media, the situation has changed. The violence in talk shows has an impact that makes audiences prefer digital media for talk shows or analysis. To find out what is the impact of talk shows on the Pakistani audience. Either they took political leaders as nonserious. This study is focused on how media has the violent impact of Pakistani talk shows on the audience. In Pakistani society, political talk shows are considered entertainment shows. This study is based on quantitative research, based on 10 questions. The demography of this study is based on the participants of Karachi, including students, youth, social media users with the age limit of 15 to 20,21 to 30, 31 to 50. the participants have said they have an impact of abusive content, they blamed the anchor and guest both for abusive language, participants also said that the anchor consciously asked such questions that create a violent environment, TRP, political leaders getting attention and violent behavior is normal in media. Participants have also the same impact on the audience.
 


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