DefinePK

Abstract

Fashion has consistently served as a powerful medium for self-expression, identity formation, and social commentary. This research delves into the intricate relationship between fashion and feminism, investigating how clothing has been both a reflection of feminist ideologies and a catalyst for social change. The study traces feminist movements across history, showing how fashion- from suffragette symbolism to 70’s unisex styles to digital-age activism -has expressed and shaped gender politics. The research focuses on the symbolic, practical, and performative dimensions of fashion in feminist movements, exploring how clothing challenges societal norms, asserts individual and collective agency, and fosters solidarity within and across communities. It critically examines the duality of fashion as both a tool for empowerment and a site of potential compromise, where commercialism and patriarchal influences may dilute feminist intentions. By employing a mix method approach—including quantitative and qualitative interviews with activists and designers, content analysis of media representations, and archival studies of feminist artifacts, Results show that fashion plays a significant role in self-expression and it helps individuals express their empowerment and identity. However, concerns for commercialization dilutes feminist messages increasing its susceptibility to commodification. Other influencing factors include social, economic, cultural and other social factors. The study contributes valuable insights to the discourse on fashion and feminism and underscores the need for raising awareness how market forces can exploit feminist ideals that might help individuals make informed choices and push for ethical and purpose-driven fashion.