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Abstract

This study focuses on the effectiveness of AI technology in developing, refining, and posting content on social media platforms. Artificial Intelligence (AI) has had an incredible impact on the world of digital content, particularly social media. The use of AI applications such as ChatGPT, Jasper, Copy.ai, Grammarly, and Surfer SEO has made content creation quicker, data-oriented, and aligned with audience preference. It analyzes how these technologies contribute to streamlining processes, improving linguistic quality, and user engagement. It uses a mixed-method design, combining content analysis of AI-generated posts on social media channels such as Facebook, Instagram, and LinkedIn with a survey of 100 social media managers and digital marketers. The study reveals that AI technologies significantly enhance content productivity and SEO optimization and reduce time and expense. However, issues concerning authenticity, creativity, and ethical utilization persist. The study also mentions the impact of AI on human operations in content creation and the challenges posed by algorithmic pre-judgment and plagiarism issues. The study concludes that although AI tools are valuable assets for social media content creation, their effective use requires a strategic blend of human direction and technological development. The recommended solutions are proper use, continuous training, and hybrid solutions that supplement human imagination with AI efficiency.