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Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region

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Title: Hybrid Channel: MSME Collaboration in Digital Marketing in Post COVID-19: Case Study on MSMEs in Pangkajene Kepulauan Region

Authors: Wiwiek Hidayati, Meline Gerarita Sitompul

Journal: South Asian Journal of Contemporary Social Sciences

HEC Recognition History
Category From To
Y 2021-07-01 2022-06-30

Publisher: Quaid-i- Azam University, Islamabad

Country: Pakistan

Year: 2022

Volume: 16

Issue: 3

Language: en

DOI: 10.9734/sajsse/2022/v16i3612

Keywords: Digital MarketingMSMEHybrid channel

Categories
Entrepreneurship (1473) Marketing (5244) Digital Economy (39) Small and Medium Enterprises (189) Business Administration (6825)

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