DefinePK

Abstract

This study aims to explore the intricate relationship between POP and OCB in the banking sector of Pakistan, with a specific focus on the mediating role of WLB within the work environment. As the banking industry becomes increasingly competitive, understanding how perceived organizational prestige influences employees' behaviour is essential for fostering a proactive organizational culture. Quantitative methodology is employed in this study. 250 questionnaires are distributed to employees of banks in Pakistan using a random sampling technique. To evaluate the responses of participants, the Statistical Package For The Social Sciences (SPSS) is used for reliability and correlation analysis. HAYES' macro process model (2024) is used for moderated mediation analysis. The finding reveals that a positive work environment significantly strengthens the link between POP and OCB, with WLB serving as a key mediator. The study explores how work-life balance serves as a mediating factor, suggesting that employees who perceive their organization as prestigious are more likely to achieve satisfying WLB, thereby promoting OCB. These insights exhibit the importance of supporting a positive work environment and prioritizing WLB to enhance employee engagement and organizational citizenship behaviour in the banking sector. The results aligned with the concept of social identity theory and social exchange theory that promote group cohesion/unity and reciprocity/mutual benefits in relationships, respectively. These insights provide valuable implications for banking institutions in Pakistan, exhibiting that banks can create a positive work environment that supports employee well-being, improves job satisfaction, and fosters OCB.