DefinePK

Abstract

Preserving linguistic and cultural heritage is a prerequisite for any community’s identity formation. Universities undertake a pivotal role in dynamically developing and revitalizing precious cultural heritage. This study investigated the integration of Sindhi language within Pakistani universities located in Sindh, Pakistan to cultivate Sindhi identity and cultural traditions among young community members, identifying practical, university-led interventions for intergenerational cultural transmission. The research was conducted across two university environments, serving as primary data collection sites, emphasizing their potential for structured cultural development. The respondents were the postgraduate students of selected Sindhi universities.  The study also included innovative application of ChatGPT as a data source. This dual approach combined traditional qualitative data with AI-derived insights for a comprehensive understanding. The study revealed a multifaceted approach to cultural revitalization. Key findings included significant advancements in Sindhi language usage, the enduring impact of pioneering figures on cultural identity, effective strategies for cultural preservation, and pervasive acts of community resilience. These illustrate how linguistic development, historical recognition, and active preservation foster cultural vitality. The findings emphasize the proactive role of formal educational institutions in shaping and transmitting cultural identity, positioning them as dynamic canters of revitalization. Furthermore, integrating contemporary AI tools like ChatGPT offers a promising avenue for future cultural and linguistic studies. This study provides empirical evidence for the effectiveness of university-led language immersion and cultural engagement programs in reinforcing Sindhi identity and resilience. It also demonstrates a novel blueprint for integrating AI into cultural research methodologies, advancing digital humanities and language preservation.