DefinePK

Abstract

People with disabilities have long been marginalized in media, but recent efforts toward inclusivity have led to more authentic portrayals. This study used quantitative content analysis of Pakistani TV dramas (2018–2022) featuring differently-abled characters to examine their roles, demographics, and types of disabilities. Findings showed most characters were young, elite, and portrayed with cognitive disabilities (e.g., depression, schizophrenia). Interestingly, males were more often shown with cognitive disabilities while females were more often shown with physical disabilities. Depictions were largely positive, though physical disabilities were more often shown negatively. Encouragement was the most common response from family members, while verbal abuse and non-verbal pity were also present.