DefinePK

Abstract

This study investigates how Pakistani businesses demonstrate strategic agility and adapt financially in response to global disruptions and market shocks. Focusing on various industries, the research aims to identify key strategies employed by businesses to navigate financial instability during crises. Using a qualitative research approach, the study gathers insights through semi-structured interviews with senior executives and financial decision-makers. The findings reveal that businesses rely on several strategies, including liquidity management, leadership decision-making, external financial support, and cost-reallocation. The results further highlight how effective crisis management can enhance financial resilience and ensure business continuity. The research provides practical insights for business leaders and policymakers to strengthen financial agility and resilience in the face of future global disruptions.