DefinePK hosts the largest index of Pakistani journals, research articles, news headlines, and videos. It also offers chapter-level book search.
Title: CUSTOMER INCIVILITY AND EMPLOYEES' UNETHICAL BEHAVIOR: THE MEDIATING ROLE OF SURFACE ACTING – AN ANALYSIS OF PRIMARY DATA
Authors: Fahim Riaz, Shamyla Anwar, Farhat Rasul, Muhammad Ghulam Shabeer
Journal: Center for Management Science Research
| Category | From | To |
|---|---|---|
| Y | 2024-10-01 | 2025-12-31 |
Publisher: Visionary Education Research Institute
Country: Pakistan
Year: 2025
Volume: 3
Issue: 3
Language: en
Keywords: Customer Incivilityemployees' unethical behaviormediating role of surface actinganalysis of primary data
Incivility, harassment, and savagery in the workplace are significant issues in healthcare. Incivility can negatively affect both healthcare professionals and patient care. This study investigates the impact of customer incivility on employee unethical behaviour in private healthcare in Pakistan, with surface acting as a mediator. Unlike previous research on workplace incivility caused by colleagues or supervisors, this study focuses on customer incivility in a developing country. Data was collected from 384 healthcare professionals in Lahore, with 339  usable responses. Statistical tools like descriptive statistics, correlation analysis, reliability analysis, and regression analysis were used. Results indicate that customer incivility leads to unethical behaviour, with surface acting partially mediating this relationship. The findings will help policymakers in the private healthcare sector address customer incivility and its impact on employee behaviour. 
Loading PDF...
Loading Statistics...