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The Role of Big Data Analytics in Decision Making

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Title: The Role of Big Data Analytics in Decision Making

Authors: Dr. Fatima Khan

Journal: Center for Management Science Research

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31

Publisher: Visionary Education Research Institute

Country: Pakistan

Year: 2023

Volume: 1

Issue: 1

Language: en

Keywords: OptimizationDecision makingCompetitive AdvantageBig Data AnalyticsData-Driven

Categories
Optimization (992) Data-Driven (2) Business Strategy (576) Big Data Analytics (41) Decision Making (229)

Abstract

Big data analytics has emerged as a crucial tool in modern decision-making processes across various industries. This article explores the role of big data analytics in decision-making, focusing on its applications, challenges, and benefits. Through a comprehensive analysis, it elucidates how big data analytics enables organizations to make informed decisions, optimize operations, and gain competitive advantages in today's data-driven environment.

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