DefinePK

Abstract

The study aimed to conduct a quantitative inquiry to understand the effects of social media on the reading habits of the students. The study explored the social media usage patterns and statistically analyzed the effects of social media on reading habits by applying descriptive and inferential statistics. A structured questionnaire was developed by analyzing the related literature and reliability test (Cronbach alpha) testifies that data collection instrument was stable enough to measure the phenomenon. Data collected from a sample of 430 students. The findings of the study revealed the positive effects of social media on reading habits. However, distraction during the time of the study noted as the adverse effect. There was a significant difference of opinion among males and females opinion in terms of certain effects. The study mentioned that Facebook, Whatsapp, Google+ and YouTube were used daily by students. Most of the students were using social media through cell phone. The study has theoretical implications for researchers and practical implications for academia, teachers, policy institutions, and higher education institutions.