DefinePK

Abstract

Patient motivation is an individual's intrinsic desire, willingness, or initiative to actively participate in their healthcare, make healthy choices, and engage in well-being-promoting actions. Motivated patients follow treatments, adopt better lives, participate in preventive measures, and collaborate with healthcare practitioners in shared decision-making. Accessibility, affordability, awareness, and assurance affect patient motivation, which greatly affects health-related behaviour. These four pillars shape patients' healthcare experiences and motivate them to take responsibility for their health. These factors combined can make healthcare more sustainable. Patient motivation greatly impacts sustainable healthcare. Motivated people cure diseases, use resources efficiently, engage in health-promoting habits, and improve healthcare outcomes, ensuring the long-term sustainability of healthcare services. The objective of the paper is to develop a multiple regression model to study the impact of Access, Affordability, Assurance, and Awareness on patient motivation is used to examine healthcare sustainability.  The primary data for the study was collected from the patients of Madurai district. The results of the study based on multiple linear regression model reveals that correlation in impact of affordability and assurance on patient motivation. The analysis also determined investing more on creating awareness about healthcare, making healthcare affordable will boost Patient motivation also giving assurance to patients is impact patient motivation. This study provides policymakers, healthcare providers, and other stakeholders about areas that need change to sustain healthcare systems. This research contributes to the discussion on resilient, patient-centric healthcare models that promote accessibility, affordability, assurance, and awareness for long-term well-being.