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Anticipating for Sustainability: A Stopover in Congolese Family-Owned SMEs


Article Information

Title: Anticipating for Sustainability: A Stopover in Congolese Family-Owned SMEs

Authors: Prince Valnis Kester Moloumba Mokango, Théophile Bindeouè Nassè

Journal: Sumerianz journal of business management and marketing (Print)

HEC Recognition History
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Year: 2024

Volume: 7

Issue: 3

Language: English

DOI: https://doi.org/10.47752/Sjbmm.73.45.57

Categories

Abstract

Purpose : In a highly competitive environment, the question of the sustainability of family-owned SMEs has become a major concern for managers and academics. With this in mind, the objective of this research is to identify how anticipations contribute to the sustainability of family-owned SMEs. Design/Approach / Methodology : To do this, a qualitative methodology is used, through semi-structured interviews, with thirty-six actors in the field. Findings : It appears that anticipation as a life-giving force, a catalyst for the future, a vector of sustainability and a tool for good governance helps family-owned SMEs to live for a long time in an uncertain geographical sphere. Practical implications : It implies that SMEs should build their internal system such in a way that they are able to anticipate challenges in order to enhance their organisational sustainability.


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