DefinePK

Abstract

The objective of this research was to find the impact of COVID-19 pandemic on the cosmetic export of Thailand. The multiple linear regression was employed. The monthly data period of study was from January 2010 to March 2021. The result showed that exchange rate, inflation, GDP growth rate, average wage, real effective exchange rate, business sentimental index, and the pandemic of COVID-19 affected the cosmetic export of Thailand. The result showed that pandemic of COVID-19 had a negative effect on the value of cosmetic export. Therefore, the cosmetics industry must adapt to handle with that situation. Though people work less on the workplace and using more online platform for working the cosmetics still be one of the significant things to make people confidential for working in term of social media platform or online platform that they still need to communicate with others.