DefinePK

Abstract

This article explores the intricate relationship between safety culture and risk perception, with a focus on the language used to communicate risks in different socio-cultural settings. The study identifies key linguistic features and discourse strategies that influence how risks are perceived, understood, and acted upon in societies. It offers a comparative analysis between Pakistani and Western frameworks, shedding light on cultural differences and the role of language in shaping safety cultures. The research provides insights into how linguistic structures impact the public’s comprehension of risk and safety measures, with a particular emphasis on communication in disaster management contexts.