DefinePK

Abstract

In the digital age, social media platforms like YouTube, TikTok, and Instagram have become powerful tools for shaping student perceptions, learning behaviors, and career interests. This research investigates the impact of social media on student engagement and interest in STEAM (Science, Technology, Engineering, Arts, and Mathematics) disciplines among Pakistani students aged 14 to 25. This research employs a mixed-methods approach, integrating quantitative data from online surveys (n=300) with qualitative insights derived from focus group discussions and semi-structured interviews (n=15). The research examines platform preferences, varieties of STEAM content engaged with, and the perceived influence on motivation and career decisions. Initial findings indicate that short-form video content, particularly in local languages and featuring relatable creators, markedly increases student curiosity and engagement in STEAM disciplines. But worries about false information and not enough help still exist. The study seeks to furnish practical insights for educators, content developers, and policymakers to formulate effective digital outreach strategies that advance STEAM education in Pakistan.