DefinePK

Abstract

This study examines the effects of communication technology on climate resilience, with a particular focus on how digital communication tools shape flood disaster preparedness in remote communities of South Punjab. The research explores the role of mobile phones, social media platforms, and early warning systems in strengthening adaptive capacities and supporting timely responses during flood emergencies. Data were collected through 20 semi-structured interviews with households, community leaders, and disaster management officials in flood-affected areas, supplemented by secondary sources such as government reports and NGO initiatives. A thematic analysis of the narratives revealed that digital communication significantly improved preparedness by enabling rapid dissemination of flood alerts, fostering awareness of safety measures, and enhancing community-level coordination. Mobile phones and messaging apps emerged as the most accessible and widely used tools, while social media extended outreach to a broader audience. Nevertheless, barriers such as limited connectivity, low digital literacy, and unequal access to devices restricted the overall impact of technology. Communities with better access to communication tools demonstrated stronger resilience, quicker evacuation responses, and more effective coordination with disaster management authorities. The findings suggest that while communication technology plays a vital role in strengthening climate resilience, inclusive access and locally adapted communication strategies are necessary to ensure that vulnerable groups are not left behind.