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Gender Representation in BBC: A Discourse Analysis of Media Coverage at the Olympics 2024

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Title: Gender Representation in BBC: A Discourse Analysis of Media Coverage at the Olympics 2024

Authors: Aiman Tasneem Syed, Sarwat Farid, Syeda Afifa Hassan Kazmi

Journal: Journal of Arts and Linguistics Studies (JALS)

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30

Publisher: Mega Institute for Advance Research and Development (Private) Limited

Country: Pakistan

Year: 2025

Volume: 3

Issue: 3

Language: en

DOI: 10.71281/jals.v3i3.392

Keywords: Media Representation; Feminist Theory; Discourse Analysis; Gender Ideology; Gender Representation; Olympics; Gender.

Categories
Media Studies (4704) Representation (23) Sociology (44910) Gender Studies (8916) Critical Discourse Analysis (77)

Abstract

Media representation is crucial in the construction and dissemination of gender ideologies. Global events such as the Olympics and their coverage in the media have a significant influence, hence the need to study them. Recent studies on the Olympics have focused on economic, ecological and political impacts but no book length study is found on gender representation in Olympics media coverage. Thereby, using van Dijk’s model under the broader umbrella of Feminist Theory, the current study aims to qualitatively uncover the underlying gender ideologies in news articles on the recent global event of the Olympics 2024.

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