DefinePK

Abstract

This study attempts to identify the antecedents of Green Banking Adoption in the form of various Stakeholders’ Pressures. Institutional Theory provides the foundation for the study’s research framework. It proposes a positive influence on the Top Management Pressure (TMP), Customer Pressure (CUSTP), Competitor Pressure (COMP), and Community Pressure (COMUP) on Green Banking Adoption (GBA). Quantitative research was conducted using the survey method through self-administered questionnaires. A sample size of 419 branch managers was collected to run the data analysis on SMART PLS. GBA is a higher-order construct consisting of a number of lower-order constructs. The results revealed a significant relationship between TMP, CUSTP, COMP and GBA. No significant relationship was found between COMUP and GBA. The research can be used by the banking industry and regulators to facilitate GBA in Pakistan.
JEL Classification Codes: M1
Submitted: April 06, 2025Last Revised: August 04, 2025Accepted:  September 01, 2025
Conflict of Interest: The Authors declared no Conflict of InterestAcknowledgment: No administrative and technical support was taken for this research.Funding: No funding was received for this research