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Adoption of AI-Powered Learning Tools in Pakistani Universities: A TAM (Technology Acceptance Model)-Based Analysis


Article Information

Title: Adoption of AI-Powered Learning Tools in Pakistani Universities: A TAM (Technology Acceptance Model)-Based Analysis

Authors: Dr. Abdul Basit, Muhammad Kaqabad Alam, Dr. Atif Ashraf

Journal: Journal of Professional Research in Social Sciences

HEC Recognition History
Category From To
Y 2024-10-01 2025-12-31
Y 2023-07-01 2024-09-30

Publisher: Minhaj University, Lahore

Country: Pakistan

Year: 2025

Volume: 12

Issue: 1

Language: en

DOI: 10.58932/MULA0055

Keywords: Artificial Intelligence (AI)Higher EducationProspectsChallengesSemi-Structured InterviewsTAM-Technology Acceptance Model

Categories

Abstract

This qualitative research investigates the opportunities and challenges faced by educators in implementing AI technologies in higher education. Using a questionnaire guide, the interviews were conducted with thirty instructors across various disciplines. The study explores the potential of utilizing different forms of AI, such as adaptive learning systems, automated assessments, and AI-based instruction, to enhance existing teaching methods, improve student performance, and provide personalized learning opportunities. Participants highlighted the transformative benefits of AI technology, noting that it alleviates the paperwork burden in education, thereby allowing teachers to teach and students to learn. The theoretical framework for presenting the results is the Technology Acceptance Model (TAM), which explains the extent to which educators are willing to embrace technological changes within their belief systems. These changes raise ethical concerns regarding privacy, discrepancies in educational equity, and the risk of dehumanizing education. This line of research is enriched by the anonymized survey data and qualitative findings, which strongly advocate for a multi-stakeholder approach to recognizing and addressing ethical and practical challenges. Additionally, this research emphasizes the need for fair policies and practices concerning artificial intelligence applications. Therefore, the study offers original insights into the acceptability of AI in terms of its prospects and limitations within the context of Pakistani higher education.


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