DefinePK

Abstract

This study examines the effects of video games, particularly PUBG, on the behavior of youth in Pakistan. The research employed the case study method and applied the framework of cultivation theory. The following research is based on the case of Zain Ali, which occurred in 2022. The data has been collected from major newspapers such as Dawn, The Express Tribune, and Gulf News; social media platforms including Facebook and Twitter; and broadcast media reports from Sach News Channel and Humara Pakistan Channel. It sheds light on the relationship between gaming addiction, psychological distress, and societal impact. Some of the issues include problematic video game use, increase in aggression, social loneliness, and conflict with the family. As for the context, family and economic factors play a role in how teenagers approach gaming. This study’s findings highlight the urgent need for legal action, parental guidance, psychological support, and awareness programs to prevent and treat gaming disorder and its effects on youth. The study also suggests avenues for further research in this area.