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Abstract

The study focuses on the fetishistic socialization and commercialization of women and their laboring for the facilitation of men and the enhancement of financial assets. African American women were exploited by the whites as well as their own black men through their exposure to domestic violence and sexual abuse. The study selects three Afro-American novels, which are Their Eyes Were Watching God, The Color Purple, and The Bluest Eye, and applies the Marxist feminist approach to these texts in order to highlight how Afro-American women are commodified in a society that is stricken with the miseries of racism, capitalism, and patriarchy. Domestic and commercial interests of androcentric patriarchal society seriously jeopardize the social and economic status the black women. Textual analysis of these three novels explores the consumerism of working-class women who suffer due to gender disparity and racial prejudices and their fetishistic use for man’s hegemonic rule.