DefinePK

Abstract

This study examines how Human structural, and Relational capital influence supply chain resilience in the telecommunication sector, with the moderating role of a data-driven culture. Data were gathered from 201 employees from telecommunication firms in Rawalpindi and Islamabad employing convenience sampling method. Drawing on RBV, the current study shows that human, relational and structural capital support supply chain resilience in mitigating disruptions. Furthermore, the study highlights that the moderating role of data-driven culture between Intellectual capital (relational, structural & human) and SCR, illustrating the crucial role of data-driven culture in optimizing resilience strategies. The results underscore the need to integrate the data-driven culture to maximize resilience capabilities and provide strategic insights for businesses navigating unstable situations. The recommendations are crucial for telecommunication firms aiming to enrich their supply chain resilience in a volatile and competitive environment. The paper concludes by outlining important limitations and suggesting directions for future research to further our understanding of the role that intellectual capital plays in supply chain resilience in dynamic market situations.