DefinePK

Abstract

In response to the growing concern for environmentally aware business practices, the present study investigates how Green Information Systems (GIS) and Green Supply Chain Management (GSCM) practices affect sustainable performance in SMEs in Pakistan. The study additionally enquires into how Green Product Innovation Capability and Green Process Innovation Capability mediate these relationships. This research investigates whether internal green capabilities formulated through GIS and GSCM indirectly contribute to sustainability outcomes through innovation pathways. The study used structured questionnaire to collect the data, while SPSS and AMOS were employed to examine the results on 306 final responses. According to the results, GSCM and GIS both have a major impact on the capability for process and product innovation, which simultaneously enhances sustainable performance. Mediation analysis confirms that both innovation capabilities serve as partial mediators between strategic green practices and sustainability outcomes. This investigation offers a nuanced add to the literature by bridging green digital and supply chain strategies with innovation outcomes and provides actionable insights for SME managers and businesses striving to meet environmental and performance goals.