DefinePK

Abstract

Present research explores the pertinent role of agile resources (AOR) that possess by family owners. Through grounded theory, current study is aimed at the investigation of veiled role of agile resources in business survival during dark times. Study highlights that these hidden resources shifted from generation to generation and strengthen family ties and connections. Study belongs to relativistic school of thought by using abductive reasoning through interpretive approach. Purposive sampling is used to explore concealed agile resources within family businesses. For data collection purpose, semi-structured interviews were opted to inquire from 30 prestigious family business-owners. Investigated data was analyzed through Gioia methodology, which arrange information step by step through informant’s assertions to broader themes and final conceptual insights. It ensures the rigorous, clear and reliable qualitative analysis. Study identify two main categories of agile resources i.e. Religious Resources and Self-Empowerment Resources. The Religious Resources were further categorized as; a) transparency, b) fairness, c) belief systems, d) humility, e) honesty, f) loyalty, and g) integrity that emerged as perilous values for managing stress and challenges. Whereas, "Self-Empowering Resources" encompass certain distinct qualities, such as; a) motivation, b) courage, and a) patience. These specific attributes enabled the family-owners to steer absurdities and perpetaute sustained performance. Overall, agile resources engrained from individual values, religious credence and family customs supporting family-owners to handle challenges and succeed in tough times.