DefinePK

Abstract

Entrepreneurship is a dynamic process that involves the initiation of a business venture, its management for market establishment, strategic expansion, diversification for sustainable growth, and resilience to navigate challenges such as economic downturns. Entrepreneurs, particularly women, face unique socioeconomic challenges that shape their professional journey. This study focuses on the struggles and achievements of women entrepreneurs in Sindh, analyzing the external economic factors influencing their businesses. The research works a simple random sampling technique, gathering data from 100 women entrepreneurs actively engaged in the country’s business ecosystem. These women have firsthand experience in managing firms while navigating external economic elements such as fluctuating interest rates, varying tax policies, wage pressures, regulatory laws, and government interventions. Although these factors are external to the individual businesses, they significantly impact the overall investment climate and long-term growth prospects. The study explores the stages of growth, maturity, and decline within the business lifecycle of women entrepreneurs, providing insights into how these individuals adapt to the evolving socioeconomic environment. It highlights their resilience in managing inflation, the economic stagnation caused by lockdowns, and other barriers. By understanding these challenges and the strategies employed to overcome them, the research sheds light on the broader implications for economic policies and support systems necessary for fostering female entrepreneurship. Ultimately, the findings underscore the importance of empowering women entrepreneurs and creating a conducive environment to ensure their sustained growth and contribution to the economy.